Commercial day
Today it is time to perform a Benefit Analysis. That is when you look at your brand specifically and see your benefits of choosing your brand to your customer. This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition. Please see page 202 for the format for a Benefit Analysis.
Next you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies. We will look at some campaigns to help you with ideas today.
Logo: You are to design a Logo and then include a write up on how it is:
Eye Catching (keep in mind colour),
Relevant to your Brand
Memorable and unique
LINK
Slogan: Write a slogan and explain how it will relate to your brand and your target market.
Packaging: Include either a write up or a picture example of what ONE of your packages will look like. Please include why you chose this packaging with the following in mind.
Shipping, can you easily move it? Stack it etc?
Visual appeal
Cost (is the packaging too expensive)
Wednesday, 19 December 2018
Tuesday, 18 December 2018
Thank you for smoking
Today you will finish watching "Thank you for Smoking"
1. What is a lobbyist?
2. What do lobbyists do?
3. In paragraph form, explain the positives and negative of lobbyists on companies and society.
1. What is a lobbyist?
2. What do lobbyists do?
3. In paragraph form, explain the positives and negative of lobbyists on companies and society.
Friday, 14 December 2018
Today we will be looking at Ethics and Economics.
According to a report released yesterday, the worlds richest 1% control more than half of all the worlds wealth. Please read the article HERE.
1. How much wealth does the poorest 50% of the world control?
2. There is a economic theory called 'trickle down economics'. According to that theory, rich people will spend there money and by them spending it places, it will create jobs for the poor and spread the wealth. What is your opinion of this theory? Will it spread the wealth out by having a few very rich people, spending their money, or will that only concentrate the money since they will only spend in a few places and not all over?
3. We know that one dollar spent 5 times in Canada is 5 dollars to the Canadian economy. One theory is that if you have 1000 people spending one million dollars each, it is better than having 1 person spending one billion since the 1000 peoples money will be spread out more. To accomplish this however, the current tax set up may need to change. Would that be ethical? Would it be economically justified?
4. There have been many studies on happiness. If you compare someone who makes $5000 a year with someone who makes $50,000 a year, the person who makes $50,000 is usually far more happy than the person who makes only $5000. However, when you compare the average person who makes $50,000 with the average person who makes $5,000,000 a year, the millionaire is only slightly more happy. (In fact, a recent study shows that most Canadians happiness peaks at a salary around $75,000 per year).
a) How much do you think that you would want to make a year to make you happy? Think about your vision of success.
b) Should companies/the owners/entrepreneurs have an ethical duty to try and spread out their wealth?
c) If money is only part of the happiness equation, what other things do people want to make them happy?
According to a report released yesterday, the worlds richest 1% control more than half of all the worlds wealth. Please read the article HERE.
1. How much wealth does the poorest 50% of the world control?
2. There is a economic theory called 'trickle down economics'. According to that theory, rich people will spend there money and by them spending it places, it will create jobs for the poor and spread the wealth. What is your opinion of this theory? Will it spread the wealth out by having a few very rich people, spending their money, or will that only concentrate the money since they will only spend in a few places and not all over?
3. We know that one dollar spent 5 times in Canada is 5 dollars to the Canadian economy. One theory is that if you have 1000 people spending one million dollars each, it is better than having 1 person spending one billion since the 1000 peoples money will be spread out more. To accomplish this however, the current tax set up may need to change. Would that be ethical? Would it be economically justified?
4. There have been many studies on happiness. If you compare someone who makes $5000 a year with someone who makes $50,000 a year, the person who makes $50,000 is usually far more happy than the person who makes only $5000. However, when you compare the average person who makes $50,000 with the average person who makes $5,000,000 a year, the millionaire is only slightly more happy. (In fact, a recent study shows that most Canadians happiness peaks at a salary around $75,000 per year).
a) How much do you think that you would want to make a year to make you happy? Think about your vision of success.
b) Should companies/the owners/entrepreneurs have an ethical duty to try and spread out their wealth?
c) If money is only part of the happiness equation, what other things do people want to make them happy?
Thursday, 13 December 2018
Now that you know a bit about your competition, it is time to conduct some market research. You will not be caring our this market research. Instead you will need to create a market research plan. The plan will need to include the following
A marketing problem or question. example, where customers shop, their size, income etc.
Secondary research, include a list of possible secondary sources to get the answers to your question
Primary Research: A list of at least 5 questions that you want answered specifically.
A plan for how you will ask those questions in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many. Include a rationale (reason) for why you will use that method to ask those questions.
A marketing problem or question. example, where customers shop, their size, income etc.
Secondary research, include a list of possible secondary sources to get the answers to your question
Primary Research: A list of at least 5 questions that you want answered specifically.
A plan for how you will ask those questions in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many. Include a rationale (reason) for why you will use that method to ask those questions.
Wednesday, 12 December 2018
Today you will be looking at Distribution and Logistics. Using Chapter 8
1. Please define:
Channels of distribution
Logistics
Intermediaries
Intensive distribution
Selective distribution
Direct channel
Importers
Wholesalers
Retailing
Specialty channels
Channel captains
Free on Board (F.O.B.)
2. Please create a chart that has the 4 distribution policies, a description and an example from the textbook (pages 287-291)
Distribution Policy Description Example from the Textbook
Tuesday, 11 December 2018
Today we are going to look at ethics.
Business is a major part of our lives, society and the world. Business has created great innovation, generated profit and opportunity for literally billions of people but not all business decisions are beneficial for society.
Ethics: moral principles that govern a persons/or groups decisions
Triple bottom line: People, Planet, Profit
Assignment: You are to pick ONE or TWO Dilemmas from the following links to 'Short Dilemmas'. For each, answer what you would do and why. (short paragraph)
DILEMMAS (they are not all business dilemmas to give some variety)
Business is a major part of our lives, society and the world. Business has created great innovation, generated profit and opportunity for literally billions of people but not all business decisions are beneficial for society.
Ethics: moral principles that govern a persons/or groups decisions
Triple bottom line: People, Planet, Profit
Assignment: You are to pick ONE or TWO Dilemmas from the following links to 'Short Dilemmas'. For each, answer what you would do and why. (short paragraph)
DILEMMAS (they are not all business dilemmas to give some variety)
Monday, 10 December 2018
Good morning, I'm sorry for being away.
Now that you have a brand idea and have started your competitive analysis, it is time for your customer profile. A customer profile is a detailed description of exactly who your target market is. There is a sample on page 34 in the textbook. Instead, you may style your customer profile as a made up pair of people. Create a person or two (male/female). Give them names, jobs, likes and dislikes. How much do they make, what do they like to do for fun? What is important to them? What do they not care about? Most companies do this now because it is easier to make a decision about your target market if you can visualize an actual customer. Especially an actual customer that you feel you know.
Now that you have a brand idea and have started your competitive analysis, it is time for your customer profile. A customer profile is a detailed description of exactly who your target market is. There is a sample on page 34 in the textbook. Instead, you may style your customer profile as a made up pair of people. Create a person or two (male/female). Give them names, jobs, likes and dislikes. How much do they make, what do they like to do for fun? What is important to them? What do they not care about? Most companies do this now because it is easier to make a decision about your target market if you can visualize an actual customer. Especially an actual customer that you feel you know.
Friday, 7 December 2018
Part one of you new Marketing Plan Project: Create your own brand
With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand. You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas. Read page 34 in the textbook and then come up with an brand idea.
First Step create a customer profile for your Target Consumer.
Read page 80 to help.
Next, it is time to size up the competition. You need to complete a Competitive Analysis. Start with creating a list of your Direct Competition. From that list pick two and create a Competitive Analysis Chart (like the one on page 120). Looking at your competition is good way to get ideas for your own brand
Here is a list of all that will be in your Final Project when we are done.
A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
A promotions plan.
You must include a video commercial for your brand to be presented to the class.
With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand. You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas. Read page 34 in the textbook and then come up with an brand idea.
First Step create a customer profile for your Target Consumer.
Read page 80 to help.
Next, it is time to size up the competition. You need to complete a Competitive Analysis. Start with creating a list of your Direct Competition. From that list pick two and create a Competitive Analysis Chart (like the one on page 120). Looking at your competition is good way to get ideas for your own brand
Here is a list of all that will be in your Final Project when we are done.
A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
A promotions plan.
You must include a video commercial for your brand to be presented to the class.
Thursday, 6 December 2018
Commercial Day
Today we are going to take a look at 'Mobile Marketing'.
Use the following link to answer the following questions.
Today we are going to take a look at 'Mobile Marketing'.
Use the following link to answer the following questions.
1. What is mobile marketing?
2. How is mobile marketing involved with video games?
Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing
3. Why us it important to continue to spend money on marketing even during a recession.
4. Why is mobile marketing said to be a good way of advertising during a recession?
Use the following link for question 5
5. How has mobile marketing evolved and changed?
6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?
7. Find 2 example of mobile marketing and explain them (include pictures if you can).
Wednesday, 5 December 2018
Tuesday, 4 December 2018
Today we are going to start looking at pricing.
Read pages 245 -248
1. What are Variable costs, Fixed Costs, Gross profit, net profit.
Next read pages 255 to 257.
2. What laws govern pricing?
3. What are marketing boards and how do they operate?
Please read through pages 267-273.
For each of the following, provide an example of the pricing policy. (You may do in partners)
Leader Pricing
Price Lining
Everyday Low Prices
Super Sizing
Negotiated Pricing
Interest Free Pricing
Combo Pricing
Psychological Pricing
Return on Investment
Purchase Discounts.
Read pages 245 -248
1. What are Variable costs, Fixed Costs, Gross profit, net profit.
Next read pages 255 to 257.
2. What laws govern pricing?
3. What are marketing boards and how do they operate?
Please read through pages 267-273.
For each of the following, provide an example of the pricing policy. (You may do in partners)
Leader Pricing
Price Lining
Everyday Low Prices
Super Sizing
Negotiated Pricing
Interest Free Pricing
Combo Pricing
Psychological Pricing
Return on Investment
Purchase Discounts.
Monday, 3 December 2018
Palessi and Albera Oil
We will start with a video call how the kids took over.
Questions.
1. How were children viewed in the average North American household before 1950?
2. Why are T.V. shows and movies important for toy sales?
3. Do you feel that there is any truth in the statement that T.V. and Commercial 'raise our children to be consumers'?
4. More and more, children have the power to make their own purchases but also influence other major family decisions. Explain how 3 types of companies position themselves to appeal to children, in order to influence their parents decisions.
We will start with a video call how the kids took over.
Questions.
1. How were children viewed in the average North American household before 1950?
2. Why are T.V. shows and movies important for toy sales?
3. Do you feel that there is any truth in the statement that T.V. and Commercial 'raise our children to be consumers'?
4. More and more, children have the power to make their own purchases but also influence other major family decisions. Explain how 3 types of companies position themselves to appeal to children, in order to influence their parents decisions.
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