Today we are going to start looking at pricing.
Read pages 245 -248
1. What are Variable costs, Fixed Costs, Gross profit, net profit.
Next read pages 255 to 257.
2. What laws govern pricing?
3. What are marketing boards and how do they operate?
Please read through pages 267-273.
For each of the following, provide an example of the pricing policy. (You may do in partners)
Leader Pricing
Price Lining
Everyday Low Prices
Super Sizing
Negotiated Pricing
Interest Free Pricing
Combo Pricing
Psychological Pricing
Return on Investment
Purchase Discounts.
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