Commercial Day

CES talk

https://www.cnet.com/pictures/all-the-cool-new-gadgets-at-ces-2019/

Look at the link above that has highlights from the Consumer Electronics show.

You may do this in partners if you wish

Questions

Please answer the following questions for each of the following categories.

* a household appliance
* a vehicle
* a 'smart' item
* an item of your choice.

So you answer these questions 4 times. 


1. What is this item?
2. How does it improve the life of the user, in other words, what is the benefit of use?
3. Who do you think the target market will be?
4. What is your opinion of this product?

Now it is time to focus on Promotion.

Create a detailed list of the promotional strategies and media that you intend to use for your brand. 

As part of it you are to do the following:

You are to create a video advertisement.  With your 'commercial' include a write up of where it will be played (where on-line, types of T.V. channels etc).  Also include the advertising goals (brand awareness, reminder etc).  It should be approximately 20-120 seconds.

Commercial Day

Notes on Media

Discussion and discussion on channels of Distribution.  

Movie on the True Cost.  

Discuss 'Economies of scale'

Next, for your project, explain what distribution channels you will use to distribute your goods.  Please look at pages 308-309

Distribution Channels on page 311-312

Manufacturers, Importers, Wholesalers, Retailers. 


Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 2-5 countries that you are to focus your distribution in. Give reasons Why.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics.