Today, we are going to carry on with the ideas of creating 'buzz' and the idea of Motivating peoples behaviour.  We will watch a video about these topics and the idea of taking a Canadian product 'International' to another country.  

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Activity:

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals. 

Social, fashion

biological, food

safety, shock etc

rational, post secondary education

Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)
		Social
		Social
		Biological/physiological
		Biological/physiological
		Safety
		Safety
		Rational
		Rational

Tue Sept 25

QUIZ

Commercials.

Video:

Questions: (keep a marketing focus/4P's in mind)

1. What is an entrepreneur?

2. What are the advantages of buying an existing business?

3. What are the disadvantages of buying an existing business?

Review

Quiz on Tuesday

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services

Supply and Demand

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them) (Non Profit assignment)

4 P's

Push and Pull strategies

Today's assignment.  

Look at the following LINK

Questions:

1. Are there any common mistakes that these companies made?
2. Which one of these mistakes seem to be the worst? Why?
3. What can companies/marketers do to avoid mistakes like this in the future?

Commercials

Read Pgs 16-18.  Ques 1 and 2 on page 18 

Next you are to test your knowledge of demographics and target markets:

List Two products that the following demographic groups would be the target market.

Age: 

0-9 Precustomers

10-15 Allowance customers

16-19 youth market

20-25 Postsecondary Market

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Quiz on Monday

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services

Supply and Demand

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them) (Non Profit assignment)

4 P's

Push and Pull strategies

Ad Icons Quiz

Kahoot

Discuss Brand Mascots and brand Icons.  

Choose One successful AND One unsuccessful icons and answer the following questions for each.

1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon

LINK to help

Commercials

TODAY's Class

Next we will watch the 'Story of stuff'. Then answer the questions. 
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail or hand em in to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Kahoot

Talk on Supply and Demand

New PROJECT

The Assignment: One of the best ways to learn about marketing is to take an in-depth
look at one company’s marketing plan. You can learn a lot from looking at how
successful companies market their products and services but is also useful to look at
companies that have failed in marketing and examine why.

Task one: You are to pick one company to research. It can either be product base or
service based. The project will be more interesting if you pick a company that you have
an interest in.

Task two: Once you have a company in mind, do a quick internet search and see if you
will be able to find information on their marketing strategy. You are welcome to choose
a small company however, you may have to dig a little to find the information that you
need. If you can not find any information, choose a different company.

Task three: You are to produce a report on the company’s marketing plan. You can
choose to present this report in any of the following ways:
 A typewritten report (must include pictures)
 A PowerPoint presentation
 A poster presentation
 By creating a video, (using Windows Movie Maker for example)

Your report must include ALL of the following!
 A brief overview of the company and why you chose this specific company.
 Is it product or service based?
 What is their organizational focus? (regional, international, brand, or distribution)
 Who is the ‘Target Market’? Be sure to mention demographics!
 Evaluate the companies approach to each of the 4 P’s (price mix, product mix,
promotion mix, and place mix)
 What are the strengths of the marketing plan?
 What are the weaknesses of the marketing plan?
This is a chance for you to showcase your skills and what you have learned.

Remember to ask if you’re having trouble finding information, I will be more than willing
to help!!

Sept 11

Commercial Day

Discuss Supply and demand

Notes on Marketing Focus

Sept 10

Notes on the Evolution of Marketing

Worksheet on Target Markets. 

Sept 7

Notes  on product life cycles Discussion on 'Fads' 

Activity: Answer the following questions after reading about Pet Rocks

Read http://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

3. Name and briefly describe three fads (use your own experience and the internet to help)

4. a) Why do you think fads happen? (think about word of mouth and the purple cow idea)

Sept 6

Commercial Day

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish yesterdays assignment

Next, please finish the assignment below DUE TOMORROW at the end of class

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies.  (any 2 Directly Competing companies)

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Sept 5

Next start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg

Then answer the questions in the attached assignment. 

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Remember to hand in yesterdays assignment too!  

Welcome to Marketing  11! 
For most classes, we will be doing a lesson as a class and then you will find further instructions here. 

Today you will receive your course outlines and go over course expectations.

Marketing and Promotion 11

Welcome to the Vast World of Business

Course Description

Marketing and Promotion is an academic survey course with a heavy focus on applied skills.  This means that you will be covering a large amount of material over the semester, working closely with others (as being able to work with others is key to all marketing careers), and completing a number of real world projects and assignments.  Even if you are not destined for a career in marketing this course will teach you about consumer awareness to help you in managing your money and lifestyle. 

Course Themes

In this class, we will explore the basics of business and how business decisions are made.  We will then explore marketing through the 4 Ps (price, place, product, and promotion).  In looking at the 4 P's we will be conducting market research, applying our research to decision making and in design, as well as ideas of cost and price.  We will also be looking at traditional and modern promotional strategies.  

Course Expectations

1. Show courtesy and respect at all times
• The number one rule is to be respectful during class. 
• A major component of this course is technology, the more you respect the equipment, the better equipment the school will get.   
• Of course, all Frank Hurt rules apply so there will be NO food or hats, etc permitted. 
2. Arrive on time and be prepared to work, just like in a job, if you’re late, there will be consequences. 
3. Participate fully and positively.
• Marketing requires that you be able to work both independently and with others. 
4. Always put in your best effort!
• The main reason that people fail this course is because of lack of effort.
• If you are absent, it is YOUR responsibility to make up all missed work.  Assignments will be available on-line so NO excuses!  

Course Evaluation

25% - In-class work (assignment, homework completion)

25% - Tests and Quizzes (this course will have several tests with many quizzes)

30% - Projects (the KEY focus of this course)

20% - FINAL Quiz and PROJECT!

TODAYS ASSIGNMENT

Marketing is all about making an impact and getting people to remember. For today's class, you are to write about 1 advertisements or sales pitches where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  In the end, try to explain in ONE word, how the ad (sales pitch etc) was able to impact you. 
So, ads that impacted you, descriptions of the ads or the ads themselves Descriptions of how they impacted you One word that describes how it impacted you 
When you are done, please hand it in or email it to me with the title First Assignment and YOUR Name in the title.
eg. "First Assignment, John"