Wednesday, 19 December 2018

Commercial day

Today it is time to perform a Benefit Analysis.  That is when you look at your brand specifically and see your benefits of choosing your brand to your customer.  This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition.   Please see page 202 for the format for a Benefit Analysis.  

Next you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies.  We will look at some campaigns to help you with ideas today. 

Logo:  You are to design a Logo and then include a write up on how it is:

Eye Catching (keep in mind colour),
Relevant to your Brand
Memorable and unique 

LINK

Slogan: Write a slogan and explain how it will relate to your brand and your target market.

Packaging:  Include either a write up or a picture example of what ONE of your packages will look like.  Please include why you chose this packaging with the following in mind.

Shipping, can you easily move it? Stack it etc?
Visual appeal
Cost (is the packaging too expensive)

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