Commercial Day
Please hand in Globalization Project today or tomorrow.
Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
http://www.businessinsider.com/biggest-product-flops-in-history-2016-12
https://247wallst.com/special-report/2017/04/14/50-worst-product-flops-of-all-time/2/
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?
Remember you must choose 3 products.
No comments:
Post a Comment