Notes on product utility.  

Assignment.

If things like deodorant, lipstick, and toothpaste serve the same basic purpose, how do marketers DIFFERENTIATE their brand?  Pick two similar direct products and compare them looking at the Form Utility each.  Compare in a chart using the following categories.  Some may not apply to your products. 

Function (what does it do)
Material (What is it made out of)
Scent
Flavour
Design (this would include the packaging, how is it designed)

Is there one that stands out more even though they both serve the same basic function?  Why?