Friday, 28 September 2018

Today, we are going to carry on with the ideas of creating 'buzz' and the idea of Motivating peoples behaviour.  We will watch a video about these topics and the idea of taking a Canadian product 'International' to another country.  

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?
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