Activity:
Go online and find some billboard advertisements. Next copy the chart below. You need to find two examples of advertisements that fit the 4 advertising appeals.
Social, fashion
biological, food
safety, shock etc
rational, post secondary education
Please hand this in when you are finished.
Advertisement
(picture of ad)
|
Target Market
|
Advertising Appeal (social, emotional, etc)
| Overall Effectiveness (1-10) (your opinion) | ||
Social | |||||
Social | |||||
Biological/physiological | |||||
| |||||
Safety | |||||
Safety | |||||
Rational | |||||
| Rational |
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