Commercial Day
Please read pages 189-190 and answer questions 1-3 at the bottom of 190. Please hand in.
Have a great long weekend.
For Thursdays Test!!
innovation
invention
freasability study (study to see if it can be made and if it will make money)
utility
form utility
information utility
place utility
possession utility
product mapping
knock off
word of mouth marketing
tween
age compression
ergonomics
What can be done in store layout to Increase sales and Decrease Shrinkage.
loss leader
Product Life Cycle (introduction, growth, maturity, decline/decision point)
Economic Cycle
Free Market and some benefits
Command Economy
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