Tuesday, 27 November 2018

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Brand extensions (Facebook dating?)

Brand Licensing
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Co-Branding
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Brand Acquisition. 

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For each of the above terms, make sure you know what they mean.

Assignment.

Read pages 232-235 on packaging.

Next 

 Question 1. Compare 2 packages of products on the basis of Consolidation, Protection, Information, Brand Identity and Sales promotion. You can use the chart provided as a hand out if you wish.  Which one is better, why? 
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