Commercial Day

Market Research Project.

Now that you know a little bit about Market Research, it is time for you to conduct some of your own.

First Step: Decide a topic to 'research' or find out about?  Think about who your target research group will be (probably 13-18 year olds)

Second Step: Do some internet research to see if there is any SECONDARY research on your topic.  Record what you find.

Third Step: Conduct PRIMARY Research.  You are to create a survey of at least 5 questions and ask at least 30 different people your questions (half can come from this class).  You can do this on paper, or on-line.  You may use social media if you wish.  You may use Survey Monkey or Google Forms.

Final Step: You are now to compile a report of your findings.  Include, what questions you asked.  What were the Hard Data (numbers) results.  Include at least one graph.  What secondary evidence did you find.

Out of 25

10 marks for questions and the survey (proof of survey)
10 for the summary of your findings including summarizing where your secondary came from
5 marks for your graph.

DUE THIS FRIDAY